Portfolio

Playground LA Chronicles:
My Digital Footprints

About the project

Playground LA, founded by Robin Antin and Kenny Wormald, stands as Los Angeles’ premier dance studio, fostering artistic expression and serving as a hub for dance enthusiasts and professionals. Located on Melrose Ave, this iconic studio offers master classes, daily dance sessions, and dance fitness led by industry-leading choreographers.
As the digital architect for Playground LA, I took center stage in crafting a visually stunning and user-friendly website. Seamlessly blending industrial design with the studio’s vibrant brand, the website serves as an inviting online space.
Beyond web design, my role extended to managing Playground LA’s social media presence, orchestrating captivating content across platforms like Instagram. The dance journey also included video editing projects that visually narrated the studio’s vibrant energy and ethos.
Additionally, I embraced the challenge of translating Playground LA’s dance culture into tangible experiences by designing select merchandise, adding a touch of style to their brand.

  • Web Design: Crafted an engaging and user-friendly website for Playground LA, reflecting its iconic status in the dance community.
  • Merchandise Design: Designed unique and stylish merchandise, including clothing, aligning with Playground LA’s brand image
  • Video Editing: Contributed to the creative process by editing captivating videos, capturing the essence of Playground LA’s dance classes and events.