Portfolio
BLACK DERM DIRECTORY:
Redefining Dermatologic Equality
About the project
Step into the world of the Black Dermatologist Directory (BDD), a groundbreaking initiative led by Dr. Achiamah Osei-Tutu, a Board Certified Dermatologist based in New York. Born out of a necessity to address unique dermatologic concerns faced by people of African Descent worldwide, BDD is more than just a directory—it’s a transformative movement in dermatologic care.
Several studies underline the importance of patients finding physicians who understand their unique needs, and BDD stands as a beacon for those seeking such understanding. As part of the BDD journey, I’ve played a pivotal role in crafting a comprehensive digital marketing strategy, managing their Instagram presence, and collaborating on website design with timucinorhon.com.
- Content Creation: Produced compelling and informative content, highlighting the unique dermatologic concerns addressed by BDD.
- Website Development: Engineered a visually captivating and user-friendly website for an enhanced online presence.
- Social Media Management: Orchestrated a comprehensive strategy for three Instagram pages, driving engagement through strategic content creation.
- Branding: Cultivated a unified brand identity, ensuring a consistent and impactful representation across all platforms.